Someone discovered that things got so shiny with Ajax, that they simply mirrored the product name for their tagline. Xala Diuqil it is.

Client: Ajax

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.