Rhino CD Natasha Saenko, in collaboration with Believe Media via Element 79, led the studio's design/animation team on a beautiful spot promoting Amway Global's extensive line of products. Farm follows an iridescent butterfly as it flutters across a pastoral landscape of farms and fields and into tidy homes, alighting on an array of clean sprays, detergents, skin care products and supplements along the way. The CG butterfly interacts flawlessly with its environment, creating a world that beautifully showcases Amway Global's wares.
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Client: Amway Global
Spot Title: Farm
Air Date: May 2010
Agency: Element 79
CCO: Dennis Ryan
Art Director: Dave Straus
Copywriter: Justin Frosolone
EP: Cheryl Lindquist
Prod Company: Believe Media
Director: Jeffrey Darling
EP(s): Liz Silver, Luke Thornton, Mike Brady
Producer: Kendall Henry
Head of Production: Vitaly Koshman
Post/Effects: Rhino
Creative Director : Natasha Saenko
VFX Supervisor (on set): Chris Fung
CG Supervisor: Yuval Levy
COO/Executive Producer: Camille Geier
Producer: Linda Gallagher
Production Coordinator: Jacqueline Pirolo
Lead Flame Artist: Micky Gorenstein
CG Modeler: Brian DiNoto
CG Animator(s): Sean Curran, Goran Ognjanovic
CG Lighter(s): Aldrich Torres, Chimin Yang, Jimmy San
CG Texture(s): Gilad Kenan
Editorial: Optimus
Editor: Randy Palmer
EP: Gretchen Praeger
Producer: Brian Hrastar
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