A mesmerising red eye stares at you as you worry about y2k. Great ad that recalls their famous 1984 ad.

Hello.

Apple - Macintosh - Hal

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.