Axe (Lynx) Super Bowl Spot “lifeguard” :30 (U.S.A.)

Nothing beats an Astronaut. Ever.

Bwahahahahahahaha.

So silly. I love it. I'm glad you got back to selling sex in a clever way instead of the wistful maudlin ponder fest that was Susan Glenn. C'mon. You're supposed to just promise I get laid, not that I'll alleviate that nagging existential crushing weight of what might have been, Axe. I know you're is strong and overpowering in a douchey way but I don't think you can travel back in time to my high school years. Seriously if I wanted Proust with my deodorant spray I'd wear Mitchum. I don't even know what that means but I enjoyed writing it.

I know this has something to do with a larger promotion of sending horny males to space or something and starts Buzz Aldrin, but honestly I'm just glad to see a Super Bowl spot that isn't mediocre.

Client: Axe/Lnyx (Unilever)
Agency: BBH

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Vanessa Doubet's picture

What a very nice ad! Excellent post.