Biomen - "Hitler recommends Shampoo for men" - (2012)

Oh HELLO, here's the hat trick of offensivenesss, it's not just the real Hitler, used in an ad, but it's also a misogynist shill to teach people that real men (which presumably the mass murdering dictator was), don't use women's shampoo. For serious, the VO is translated as such:

If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen.
Real men use Biomen.

According to this ad is still airing, despite massve protest from the Jewish organisations in Turkey. A letter of complaint was sent to the brand signed by Zali De Toledo, president of İSRAİLDEKİ TÜRKİYELİLER BİRLİĞİ.

Adolf is the symbol of Hitler's greatest crime of humanity, humor (!) Showing that even as a shampoo ad, great disrespect to the memory of those killed in World War II, and can damage the eyes of the world think of Turkey proper.

Ad of the shampoo brand, "BIO-MEN The word" human life "to mean, how much human fat out of the mouth of a man engaged in soap and istihzalıdır repulsive!

We, the Turks and the Jews, strongly condemn this ad, both as a human being, efforts to stop a moment ago, Mr. dissemination of your Board take the necessary precautions to be complacent and hope.

Once again, just to get a little attention, the brand has succeeded in worldwide attention, and most of it negative. Congrats Biomen. Real men do better ads.

Previous Hitler ads in the archive:
Hitler - Gloria / ad for Anti reflective LED TV 2011
Hitler in Pink offends sicilian war vets 2010
Hitler as AIDS 2009
Hitler as Condom ads 2009
Hitler vs Chaplin hat ad 2008
Luxor - Cannes Award winning scan ad 2008
Hitler and Bin Ladin anti-smoking ad 2008
Hitler as Malaria in 2008
Hitler as "bad egg" for Pioneer foods 2007 - Osama bin Laden, Hitler, Saddam Hussein as kids 2007
Hitler as salsa king . the most bizarre mashup radio ad ever?
Korean Makeup ad 2008 with model wearing Nazi uniform


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Anonymous Adgrunt's picture
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Dabitch's picture

Just for internal joke-age here in case anyone gets upset: "It was just advertising. Don't make war about it."

arf arf arf.

AnonymousCoward's picture

The agency behind this job is M.A.R.K.A. and the president of the agency (Hulusi Derici) has already made an announcement that he doesn't care about the complaints. The very same agency was accused for using "stop the child abuse" tagline to promote a children's wear brand's sales campaign and forced to stop those advertising just a few months ago.

More about Mr. Derici's explanations here:

AnonymousCoward's picture

Schockvertising or rather Hitler-tising is one thing, hypocrisy is another.
The manufacturer Biota or B'iota Labs ( carefully hides its name from the brand's web site ( You won't find Biomen brand, (not to be mistaken by BIOMEEN, a spare brand with double E) on their corporate web site either.
I won't have to mention that the so-called ad does not appear on any of the web sites.

The reason for this hypocrisy is that the company seems to be exporting to US and selling at CVS Pharmacy, ( and ( under the brand BIOTA, they even hope to enter Walmart (

How would a "real man" with high hopes of keeping his hair, trust such a hypocrite pharmaceutical company?

Yet I'm sure BIOTA will now enjoy a marginal niche of Neo-nazi skinheads to be fans of their product for hair removal purposes rather than hair loss prevention.

AnonymousCoward's picture

Sorry but I really don't think they are the same brand. I start using start BIOMEN a month prior to the Hitler commercials first aired, I am not using it anymore, and I can't see B'IOTA LABORATORIES written any wear on the bottle.

AnonymousCoward's picture

Even negative publicity is better than none at all!

AnonymousCoward's picture

where can i get some of that shampoo if adolf recomends it thats good enough for me

AnonymousCoward's picture