BMW "Heads up" (2015) :30 (USA)

Screaming grandma makin' up stories about twisters she never saw when she was a kid? I guess BMW is going after that all important demographic of grown-ups who can't wait to shove their senile old biddies into an old folks home and forget about them.

Client: BMW North America
Agency: KBS
Co-Chief Creative Officer: Dan Kelleher
Co-Chief Creative Officer: Jonathan Mackler
Executive Creative Director: Paul Renner
Creative Directors: Jason Slack/Laurence Gega
Art Director: Evan Ortolani
Copywriter: Nick Marchese
Head of Production: Jenny Read
Senior Producer: Melissa Tifrere
Executive Director of Content Affairs: Robin Oksenhendler
Group Account Director: Phillip Schaffer
Account Director: Christopher Belmore
Account Supervisor: Erin Finestone Kligman
Associate Direction, Brand Strategy: Timothy Wilson-Brown
Production Company: O Positive
Director: David Shane
Director of Photography: Sebastian Pfaffenbichler
Executive Producer: Marc Grill
Line Producer Kate Sutherland
Editorial Company: Mackenzie Cutler
Editor: Dave Koza
Executive Producer: Sasha Hirchfeild
Producer: Esme Wright
Finishing/VFX
The Mill: NY
Flame Artist Jimmy Boland/Nathan Kane
Executive Producer: Melanie Wickham
Producer: Jeremy Moore/Alex Badr
Sound Design: Machine Head
Sound Designer Stephen Dewey
Color: The Mill LA
Colorist: Adam Scott
Audio: SonicUnion
Mixer: Mike Marinelli

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