Smoke and Mirror new york had this to say about it;
A chance to work with the legendary director Spike Lee and CP+B proved irresistible for us. As we started our work, the copy was still changing. Diddy and the CEO character required intricate head replacement to match the new script. Lead artist Dan Kelly worked some magic and the problem was solved in flame. VFX were also employed to widen the opening scene, as well as performing aesthetic clean-up throughout the spot. Lastly, we were asked to take one shot and rebuild it for web purposes. Diddy was rotoscoped and the entire background set rebuilt with Diddy repositioned center frame, where he belongs!