Smoke and Mirror new york had this to say about it;

A chance to work with the legendary director Spike Lee and CP+B proved irresistible for us. As we started our work, the copy was still changing. Diddy and the CEO character required intricate head replacement to match the new script. Lead artist Dan Kelly worked some magic and the problem was solved in flame. VFX were also employed to widen the opening scene, as well as performing aesthetic clean-up throughout the spot. Lastly, we were asked to take one shot and rebuild it for web purposes. Diddy was rotoscoped and the entire background set rebuilt with Diddy repositioned center frame, where he belongs!

Client: Burger King Corporation Spot Title: CEO Air Date: July 2008 Agency: Crispin Porter + Bogusky Partner/ECD: Rob Reilly VP/CD: Bill Wright VP/ACD: Tiffany Kosel ACD(s): Ryan Kutscher, Paul Caiozzo VP/Dir Integrated Production: David Rolfe VP/GEP: Matt Bonin Sr. Integrated Producer: Amanda Ormerod Prod Company: Saville Productions Director: Spike Lee DP: Matthew J. Libatique EP: Rupert Maconick Head of Production: Michelle Travinski Producer: Shannon Lords Post/Effects: Smoke & Mirrors, NY CD: Sean Broughton Flame Artist(s): Daniel J. Kelly, Philip Akka Assistant Flame Artist: Stephanie Issacson Managing Dir: Jo Morgan EP: Celest Gilbert Sr. Producer: Melissa Ferrara AP: Barbara Kontarovich Editorial: Cosmo Street Editor: Lawrence Young Assistant Editor: Sari Resnick Producer: Amy Febinger Audio Post: Sound Lounge Mixer(s): Eric Warzecha, Glen Landrum Music: Beacon Street Studios
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.