Finnish people are hard working and chasing achievements all the time, even in their spare time and on holiday. Channel 4 launches reminding them that entertainment, a moment of not working, a bit of relax, is good for you.

Advertised brand: NELONEN
Advert title(s): NELONEN
Headline and copy text (in English):
Entertainment is good for you

Advertising Agency: 358, HELSINKI, FINLAND
Agency website:
Creative director: Ale Lauraéus
Copywriter: Taro Korhonen
AD: Ale Lauraéus
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitch

Production company: Mjölk
Director: Aleksi Salmenperä
Producer: Marko Antila


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.