Finnish people are hard working and chasing achievements all the time, even in their spare time and on holiday. Channel 4 launches reminding them that entertainment, a moment of not working, a bit of relax, is good for you.

Advertised brand: NELONEN
Advert title(s): NELONEN
Headline and copy text (in English):
Entertainment is good for you

Advertising Agency: 358, HELSINKI, FINLAND
Agency website:
Creative director: Ale Lauraéus
Copywriter: Taro Korhonen
AD: Ale Lauraéus
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitch

Production company: Mjölk
Director: Aleksi Salmenperä
Producer: Marko Antila


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.