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For a brief moment, all over the United States, people worried that they TV had gone out right before the Big Game, or another blackout had happened. PSYCH! It was just this Chevy Colorado ad, reminding you that it offers built-in wi-fi. Perfect media placement as it ran pre-game, making everyone worry when their TV went silent. We've seen this trick before, most successfully in Fedex we apologise 1998, and silence still works to draw attention to the TV during the noisiest broadcast of the year. Well played, Chevy. Much better than ads aired earlier.