They brought us, among other things, Squad Bowls. Now Cinnamon Toast Crunch is back with a new product: The Cinnamon Toast Crunch Cruiser. So you can eat on the go. In the press release we were told we could take it for a test drive. Sounded tempting until the bit about signing a waiver and wearing protective gear. That's a long way to go for a bowl of cereal, even if it's on the go. Still, it's fun to see Cinnamon Toast Crunch keep trying to capitalize on millennial trends.
Client: General MIlls/Cinnamon Toast Crunch
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