Crystal Pepsi launched their clear cola with this "right now" campaign claiming the territory of "different" with samey imagery, and failing to hold consumers attention. Crystal Pepsi was launched in January 1993 with a $40 million ad budget but fizzled among consumers who clearly weren't impressed. "Right now the future is one step ahead of you" and "right now only nature needs preservatives" were cute lines for billboards, but a flop on TV. See also the sixty second launch ad edit.
ad agency: BBDO Worldwide (New York)