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Dell "Selfie" (2014) 1:00 (USA)

Selfies. Selfie Arm. The Center For Selfie Improvement. This spot will probably work well with teenagers. I look at it and see the decline of Western Civilization. That and the fact that we need to end the practice of end tags and mnemonics. Hearing the Intel Inside music just really ruins the moment.

Client: Dell
Chief Creative Officer: Jim Elliott, Y&R New York
Global Creative Director: Jim Radosevic, Y&R New York
Creative Director/Art Director: Alan Vladusic, Y&R New York
Creative Director/Copywriter: Bruce Jacobson, Y&R New York
Group Creative Director: Hunter Eshelman, VML New York
Executive Director of Content Production: Letitia Jacobs, Y&R New York
Executive Producer: Gisellah Harvey, Y&R New York
Global Account Managing Director: Lara Griggs, Y&R New York
Group Account Director: Ann Carey, Y&R New York
Brand Strategist: Juliette Cilia, Y&R New York
Account Director: Thayer Joyce, VML New York
Production Company: Über Content
Director: Adam Gunser

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