Diagonal Mar Shopping Centrer "Self Esteem" (2013) 1:50 (Spain)

Either men are nothing but dumb pieces of cliché meat just ready to do your vanilla bidding (ref: Zesty Guy ) or women are so pathetically needy that a talking bag will suffice to boost their ego like a sort of blow-up doll for the mind. Either way, it's fail, because QR codes.

Client: Diagonal Mar Shopping Centrer
Advertising Agency: JWT Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Copywriters: Oscar Galán, Esteve Cardona
Art Director: Miguel Ángel Rico

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