David LaChapelle directs this break-down-the-wall spot for Diesel's Spring Summer 2017 collection with a theme about breaking through walls (literally) to stop the barriers between us. So basically it's a lot like 84 Lumber. But where that one showed a more realistic journey and plight of a mother and daughter desperately making their way to the border only to find a metaphorical door awaiting them, this version features hot models and multi-colored tanks.
But hey-- it wouldn't be Diesel unless it was over-the-top, right? But as far as Diesel ads go, this one is the least superficial I've seen in a while. The clothes look good, the models look good, the dancers are fun, and even though it feels like we've seen this message from lots of brands including Benneton for a while now, it's still a relevant message. Great soundtrack, too.
Thankfully Diesel still retains its Eruotrash sensibilities. Wouldn't want the brand to stray too far.

Client: Diesel ● Riccardo Bellini - Global CMO ● Giada Gheno - Global Head of Advertising, Media & Product Marketing ● Nicola Formichetti - Artistic Director ● Jacob Wildschioedtz - Creative Director Agency: ​Anomaly Amsterdam ● Martin Ginsborg - ECD ● Lars Jorgensen - ECD ● Chris Adams - CD ● Ross Cavin - CD ● Julia Llamas - Agency Producer and Post Produce Talent: ​ Sergei Polunin, Stefan Meier, Danell Leyva, Octavia Hamlett, Laith de la Cruz, Raja, Karis Wilde, Taylor Banks, Kyle Kleiboeker, Jonathan Rivas, Britni Sumida, Vinny Balbo, Jeremiah Buren, Krista Jaspers, Miles Woods, Sabeerah Najee-Ullah, Junji Dezaki, Thais de Lima, Cody Callahan, Adeng, Erika Angel, Jay Decasby, Annie McGinty, Hanni Larma Production Co.: ​CXA and Maavven Photographer/Director:​ David Lachapelle DoP:​ Fredrik Jacobi Production design: ​Annie Sperling Executive Producer(s):​ Steven Pranica, Coleen Haynes Editor: ​Govert Janse Post Production Company:​ The Moving Picture Company Ltd. Music supervision:​ Amp.Amsterdam Music: ​'Higher Love’ by Alex Vargas. Listen here: http://alexvargas.lnk.to/HigherLove Remixed: ​Brewhouse.Amplified Audio post production: ​Amp.Amsterdam
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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