Discover it card - Surprise / Goat - (2015) :30 (USA)

So this guy really doesn't like surprises.... Which may explain why this super bowl advert is pretty much an exact replica of It's pronounced triple A "Visitor". I'm guessing the client doesn't like surprises either and went with an idea he had already seen executed well.

Client: Discovery Card

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Anonymous Adgrunt's picture
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ReasonedDissent's picture

Not only the same schtick, the creative isn't anywhere near as good. Executing something well that was done as well as you could possibly do it the first time...

How many Discover Card customers had to pay fees to cover this ad? Can I get a math whiz on this please?

Paul archambault's picture

Check out the guys neck. He may have thyroid cancer.

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