Dorling Kindersley Books / Penguin Group - The Future of Publishing - (2010) 2:26

Before you call "badland" on this, since it's doing the reverse reading trick we've seen before, know that the creators call it "inspired by".... And yes, the fantastic turn around does the reversing thing except with images instead. It's also worth noting that this is a film meant for a sales meet, not an aired advert.

DK Marketing in the UK had asked us to make a film for their conference in February, about how publishing would look in the future. We took inspiration from a film we had seen on YouTube called "The Lost Generation" and suggested this might work as a treatment for the DK film, which we called "The End of Publishing". "The Lost Generation" was inspired, along with some other similar reincarnations, by a film called "The Truth". This original film was an Argentinian political TV advertisement written by Ricardo Lopez for the Argentinian Political Party Recrear. It won the Silver Lion Award at the Cannes Film Festival in 2006.

You can read the full interview with the creators at Penguin Group USA's blog

DK Marketing
Khaki Films

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