Get a hot body = have hot sex. I believe this is the actual campaign proposition.

Equinox
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Comments (3)

  • Dabitch's picture
    Dabitch

    OK, who here finds this sexy? It's lost on me. But I really like the "go to gym = hot body = SEXXXXXX" selling proposition.

    Jan 11, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    It's sooo long of a story to tell too. Does it keep your interest for the full 3 minutes? It's lost on me too - just looks like some wacky high fashion photo shoot to me (at the end).

    Jan 11, 2008
  • tod.brody's picture
    tod.brody

    I was too bored to watch the entire thing. Really, I was.

    Jan 11, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.