Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.

TAXI has been named Agency of the Year by Canadian publications seven times in the last eight years, and has been recognised as one of Canada’s 50 Best Managed Companies for the lastfive years. After only two years in the US, TAXI garnered the AAAA Creative Excellence Award (for less than 100 employees) in 2007 and then again in 2008.

Marketing Magazine named Lavoie one of the ten most influential pioneers in Canadian marketing over the past century in August 2008. In 2006, he was listed by Creativity among the 50 most influential creative minds of the last 20 years. That year, Paul also became the youngest inductee of the Canadian Marketing Hall of Legends. In 2007, he received the Spiess Award for lifetime achievement by the Canadian Bessies Awards.

Paul is the President of The Art Directors Club Advisory board, a member of the Marketing Advisory Committee of the MoMA and a board member of the Virginia Commonwealth Center Brandcenter.

Paul Lavoie - Chairman and Chief Creative Officer, TAXI
Åsk Dabitch Wäppling - CEO
Thomas Romlov - camera & edit

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