Promoting the Broadway revival of Fiddler on the Roof, this elegant television spot from AKA NYC offers a new twist on “Tradition.” Moody cinematography captures the spirit of new choreography by Israeli-born, UK-based choreographer Hofesh Shechter. It provides a taste of the beautiful experience delivered by Broadway’s new Fiddler.
Client: Fiddler Broadway LLC
Advertiser: Fiddler on the Roof
Agency: AKA NYC. Jamaal+Bashan Directors; Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director; Melissa Marano, Account Manager; Jackie Lavanway, Client Service Representative; Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.
Production: Very Rare Productions. Monique Perreault, Producer; Phillip Holland, Cinematographer; Bobby Cruz, 1st AD; Grey Lawrence, 2nd AC; Mark Smith, 1st AC; Hofesh Schecter, Choreography; Catherine Zuber and Ameila Haywood, Wardrobe; Tom Watson and Natalie Errthhum, Hair and Makeup; Kaream Appleton, Production Coordinator.
Editor: Stephen Mlinarcik
Post: The Mill. Michael Rossiter, Colorist.
Sound: PLUSH, Michael Lesveque, Mixer.
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