And here's where the Fleetmatics campaign really comes together. The software tracking and performance device keeps track of your trucks' performance and driver efficiency. Unlike the Truck Whisperer who doesn't exist anyway. This is a long way to go for a reference to a movie that came out in 1998.

Client: Fleetmatics
Agency: FCB Chicago
Todd Tilford, Chief Creative Officer
Teddy Brown, EVP Group Creative Director
Alison Hammer, Associate Creative Director
Mike Wegener, Associate Creative Director
Cayne Collier, Writer
Katie Roach, Senior Producer
Michael Antonucci, Producer
Ben Flaherty, VP Director
Steve Immer, Editor
Karyn Kerner, SVP Group Management Director
Al Gross, SVP Director Strategic Planning
Cat Roggow, VP Management Director
Sarah Lopez, Assistant Account Executive
Leigh Jones, BoomThrift Productions, Executive Producer


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.