Unlike the other sappy tearjerker christmas ads, this one wants to remind you what the season is really about. RAMPANT CONSUMERISM! ONE-UPPING! EXPENSIVE GIFTS! It would be annoying if it wasn't so funny because it's true.
The song "Stubborn Love" by The Lumineers is the soundtrack to this story of brothers, where the younger one admires his older brother. He lights up when his older brother gets a glove for christmas, and borrows it every chance he gets.