Christina Applegate stars in this spot in which she is talking on the phone about something in between takes and-- get this-- the director thinks she is talking about something else. I know, right?! Let's hope Fruitwater doesn't taste as old and musty as this concept.

This spot also comes with the obligatory social media campaign in which consumers are invited to 'Share their sparkling truths," for a chance to win a personal assistant. I'm not quite sure how a misdirect spot links up with this.

Creative Agency: Zambezi
Founder/Executive Creative Director: Brian Ford
Founder/Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Kristen Mann
Senior Copywriter: Chelsea Dubois
Junior Copywriter: Christy Lin
Director of Account Services: Pete Brown
Communications Director: Nicole Bush
Assistant Account Executive: Amanda Tutora
Designer: Tanja Caduff
Executive Producer: Alex Cohn
Producer: Carolyn Lu
Editor: Paul Oh
Director of Digital: Pete Mertz
Senior Digital Strategist: Poppy Thorpe
Senior Digital Producer: Alvaro Chacon
Production Supervisor: Haleh Shoa
Production Company: Pretty Bird
Director: Matt Piedmont
Co-Founder/Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Nate Young
Director of Photography: Giles Dunning

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.