A perfect parody/homage to the ring - but with a chimpanzee in the main role. EEEK!
Short rationale: In Sweden, most people eat a banana after exercising, not
knowing it is inadequate in proteins and carbs.
ad agency: Saatchi & Saatchi, Stockholm
Advertised brand: Gainomax
Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt
Copywriter Amalia Pitsiava & Adam Reuterskiöld
Production company: Hobbyfilm
Director: Oskar Bård
DOP: Erik Sohlström
Short rationale: In Sweden most people eat a banana after exercising, not
knowing it is inadequate in proteins and carbs.
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