Galleria Shopping Mall - Tweet a gift cloud case study - (2012) :90 (Brazil)

It's clever for an open air mall, I'll give them that. But when this case study tells me they "created a completed new choice - a product that only an open air mall could offer..." they're half-fibbing with the "created". They rented a machine/bought a service.
Remember Stuart Semple the artists who covered London in "Happy Clouds", remember the flogo cloud machine? Yes, that's what they used.
Oh, and they had a facebook tool linked with twitter aiming for that elusive social-media-trifecta. If they instantly instagrammed all the clouds they could've won. Or does that not count now that Facebook owns instagram?

Ad Agency: NBS, São Paulo, Brazil
Creative Directors: Pedro Feyer, André Lima, Cassio Faraco, Miguel Genovese
Art Directors: Guilherme Almeida, Giuliano Cesar, Jonas Kühner
Copywriters: Cassio Faraco, Miguel Genovese, Fernando Calvache, Sidney Freitas

Adland is supported by your donations alone. You can help us out by donating via the Paypal link here, Liberapay,  or by buying our limited edition sneakers.  Feel free to use our amazon affiliate link here to buy yourself an ad book.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
purplesimon's picture

Not sure how the end line relates to the concept.

But, you know, it's a good way to engage people I suppose.