Gatorade continues the insight while nodding to its past by going back to sweat a the main idea in this newest effort. Still smart work, but don't turn this into a slippery slope. It's like the movie Candyman. If you say the word "Sweat" three times, then it's only a matter of time before we go back to the days of sweating in colors. And no one wants that.

Client: Gatorade
Agency: TBWA\Chiat\Day
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Sr. Art Director: Annie Johnston
Sr. Copywriter: Kathleen Swanson
Executive Producer: Sarah Patterson
Producer: Alicia Portner
Executive Project Manager: Karen Thomas
Project Manager: Parker Adame
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Brand Manager: Robyn Baker
Brand Manager: Catherine Fishback
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Jerry Neill
Production Company: Smuggler
Director: Henry Alex Rubin
Partner: Patrick Milling Smith
Partner: Brian Carmody
COO: Lisa Rich
Executive Producer: Lisa Tauscher
Head Of Production: Andrew Colon
Line Producer: Grace Bodie
DP: Ken Seng
Editorial: Whitehouse Post
Producer: Joanna Manning
Editor: Adam Marshall
Assistant Editor: Keith Hamm
Post EFX: The Mill
Executive Producer: Enca Kaul
Producer: Dan Roberts
Shoot Supervisor: Bill Higgins
2D Lead Artist: Bill Higgins
2D Artists: Bill Higgins, Yukiko Ishiwata, Geoff DuQuett
Colorist: Greg Reese
Music: New World Sound “Aye”
Sound Design & Final Mix: Lime Studios
Mixer: Rohan Young
Sound Design: Rohen Young


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.