National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
They got meta in this time-lapse spot and built a Ghirardelli factory out of Ghirardelli minis. Fun use of VFX here.
Agency: FCB West
Creative Director: Kelly McCullough
Art Director: Drew Mesier
Copywriter: Frank Fusco
Senior Producer: Andy Rosenthal
Account Supervisor: Crystal Thomas
Head of Production: Elizabeth Morse
Production Company: Mercy Brothers
Director: Chachi Ramirez
Editor: Jared Sloan
Second Unit Camera: David Broder
Camera Assistant: Thomas Saunders
Producer: Linda Jackson
Executive Producer: Steve Michaels
Studio: Bix Pix Entertainment
Executive Producer: Kelli Bixler
DP: Jeffrey Gardner
Production Design & Talent: Jason Kolowski
Model Makers: Rick O’Brien, Thomas Everts, Brent Johnson, Victoria Cloyes, Luke Matthews, Sadie Nash, Rachel Fisher, Jeff White, Hiroe Goto, Hillary Mattheny
Painters: Robyn Yannoukos, Sean Ghobad
Animation/VFX/Finishing: Brickyard VFX
Head of CG/Creative Director: David Blumenfeld
Motion Design: Anton Thallner
Lead VFX Artist: Mandy Sorenson
Design: Deva George, Sierra Hunkins, Thomas Saunders
3D Scan: Jan Huybrechs
Producer: Britney Frandsen
Senior Producer: Linda Jackson