Simple yet powerful message. If your stolen handgun is used in an offense, it's the same as your committing the offense.
Client: Gun Free South Africa.
Agency: Y & R
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Group Creative Head: Bibi Lotter
Creative Group Head: Grant Seller
Copywriter: Marjolien Rossouw
TV Producer: Lesley Wyldbore
Account Director: Greg Dennis
Director: Tony Baggott
DOP: Marc Rowlston
Music: Louis Enslin at Produce
Post-production: Melanie Golden at Deep End Post