The guys who want their great $6 burger have stumbled onto a birthday, where the song happy happy happy happy happy is sung to increasingly high pitch and big smiles.

Post Post Game (Special Malcolm/ESPN)

Client: Hardee's / Carl's Jr


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.