Heineken - Road to the Final, UEFA Champions League Commercial 2013

What would you do to get there if you won a ticket to the UEFA Champions League final? This smartly dressed drummer hops a boat, a waterfall, a car, dribbles past a couple of stern looking men in customs and meets an equally soccer crazy billionaire (I assume) on the flight to LOndon from Brazil. Like the entrance, it's all quite over the top, and somewhat entertaining. Mad about football, aren't we all.

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“We’re delighted to launch the ‘Road to The Final’ television commercial, celebrating the resourceful and quick-witted men of the world who will stop at nothing from experiencing the UEFA Champions League Final,” said Colin Westcott-Pitt, Vice President, Heineken. “We look forward to watching the Final with a cold Heineken and our consumers at the epic viewing party.”

Heineken’s Facebook fans can also play a pinball game featuring elements of the commercial. Players can compete against each other – and Heineken ambassadors including Clarence Seedorf – to earn bragging rights and UEFA Champions League prizes. For the Semi-Finals, eager fans will have the chance to engage with Seedorf through Twitter – with the most resourceful receiving prizes for their imaginative responses to Heineken’s task.

Ad agency Wieden + Kennedy Amsterdam.
Directed by Frederic Bond