None of us have x-ray vision to know what's in our household ingredients, but thankfully there are eco-friendly household companies like Honesty who are transparent with which ingredients go in their products And which ones don't.
I like how this spot goes from cutesy to pervy when the dad picks up the X-ray glasses at the end and checks out his lady woman and is all like "Imma be 'transparent' with you, tonight."
It helps offset the saccharine qualities of this spot like the stock music and the "pleasant mom" vo.
Client: The Honest Company
Agency: Zambezi
Founder, CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Nick Rodgers
Associate Creative Director: Ben George
Executive Producer: Alex Cohn
Senior Producer: Nathan Nowak
Managing Director: Pete Brown
Communications Director: Nicole Bush
Account Executive: Nicole Younger
Designer, Briana Espinosa
Production Company: Hungry Man
Director: Ric Cantor
Executive Producer/Managing Partner: Kevin Byrne
Executive Producer/Director of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: James Kadonoff
Production Supervisor: Nora Resnick
Editing House: Zambezi
Editor: Ling Ly
Asst Editor: Paul Oh
Composer: Claire George (track title: Hummingway)
Sound Design and Mix: Lime Studios
Color Correction: Apache Color
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