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Ikea - The Shining - (2014) :90 (Singapore)

Ikea & BBH Singapore take us through a scary steady-cam ride through the store, where if you spot certain items first, you can win them. There's ghostly skeletons, "REDERLIG" written backwards in red lipstick on a closet door and errant toy balls bouncing past. Of course, there's also röck döts, which to non-Swedes is as Ikea as stale ginger-bread cookies and cryptic but simple assembly instructions are, ever since that lamp tugged at all of our heartstrings.

This isn't just to wish us a Happy Hälloween, it's also to remind us that Ikea is open late. Ta-dah!

Client: Ikea
Agency: BBH Singapore

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