Jack Daniel's Tennessee Whiskey celebrates its place in rock and roll history with the launch of a new global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign will pay homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.

Credits List:
Jack Daniel’s TV spot “Legend”
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Global Marketing Director: Carmen D'Ascendis
Art Director: Travis Robertson
Copywriter: Todd Mitchell
Producer: William Near
Assistant Producer: Alex Saevitz
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Shannon Coletti, and Nate Stewart
Production Company: Milkt Films
Production Company Executive Producer: Lindha Narvaez
Director: Danny Clinch
Cinematographer: Vance Burberry
Editorial Company: Lost Planet
Editor: Max Koepke
Colorist: Fergus McCall (The Mill)
Sound Designer: Max Koepke & Rex Recker
Music Recording: Artist: Yellowbird
Sound Engineer: Rex Recker (Audio Engine)
VFX: Tim Farrell (Black Hole)


Comments (1)

  • Bmerri1's picture
    Bmerri1 (not verified)

    Who's the artist during the orange tinted scene at the :21 mark?

    Apr 25, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.