Kenny Powers (Danny McBride) becomes the MotherFuckingCEO of K-Swiss and turns the world on its head. Shilling perfume scented like "boner" with lines like "Don't smell like shit, smell like the shit. " he brings a certain, ah.. lets say "flair", to the company. Enlisting the help of Michael Bay, Matt Cassel, Jillian Michaels, MMA Champion Jon "Bones" Jones among others to turn K-Swiss and the world of transformer movies around, this five minute clip is like a spinal tap mockumentary without the spine and a lot more tap.

Oh yeah, it's selling shoes with tubes too. Shut up and buy them.

client: KSWISS
product: Tubes

agency: 72andSunny
agency location: Los Angeles
creative director: Matt Murphy, Barton Corley
executive creative director: Glenn Cole
copywriter: Matt Heath
art director: Natalie Flemming
director of integrated production: Rebekah Jefferis
producer: Danielle Tarris

production company: Caviar
production company location: Los Angeles
executive producer: Michael Sagol, Jasper Thomlinson
producer: BP Cooper
director: Jody Hill
dp: Jimmy Lindsey
production designer: Clayton Hartley

editorial company: Final Cut
editorial company location: Santa Monica
editor: Matt Murphy, Graham Turner
assistant editor: Doug Scott
producer: Jennifer Miller
executive producer: Saima Awan

post production company: animalwest
post production company location: Venice
vfx producer: Leslie Sorrentino
lead 3d artist: Samm Hodges
vfx supervisor/lead flame artist/lead compositor: Alex Frisch
di colorist: Allan Stallard
producer: Amy Kersnick
executive producer: Leslie Sorrentino

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.