This is the beginning of one helluva refreshing campaign for diapers: No shots of blue liquid, no shots of diapered bums, heck not even a baby in sight. For extra stand-outness (and to keep the surprise, of course) they've even shot each ad quite differently, this particular ménage à trois scenario is a black and white nod to old films.
Tagline: Suddenly every 4. pack of diapers for free is a nice thing.
Ad agency: SMFB
Creative Director: Stig Bjølbakk
Team: AAndré Koot, Hans Martin Rønneseth, Bjørnar Olsen, Kim Taanevig
Agency Producer: Vibeke Wiedswang
Client: Tron Eggen & Terje Wold