Kraft Salad Dressing: “Lettuce” (2014) :45 (USA)

Thankfully, the over-the-top, porny Zesty Guy was dumped in favor of an actual idea for this new Kraft campaign. That's right. An actual idea. Despite what the heath conscious people tell you, no one likes lettuce unless you dump high fat salad dressing all over it. Nice nod to Cabbage Patch kids, too. It beats a product demo by vaguely homoerotic spokesman any day.

Keep this up and you might just erase the Zesty Guy’s burned image from my retinas.

Client: Kraft
Agency: TBWA\CHIAT\DAY New York
Executive Creative Director – Matt Ian
Creative Director – Kris Wixom
Creative Director- Alisa Wixom
Copywriter: Ani Muñoz
Copywriter: Reuben Hower
Art Director: Nicholas Troop
Art Director: Chuck Tso
Head of Integrated Production: Chad Hopenwasser
Executive Producer: Jason Souter
Business Affairs Manager: Lisa Rosario
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Charisse Astacio
Group Account Director: Brett Edgar
Account Director: Hayden Lockaby
Account Supervisor: Emilio Rosas
Account Executive: Dilara Cagal
Production Company:
Director: Traktor
Executive Producer/UPM: Rani Melendez
Director of Photography – Tim Maurice-Jones
Production Designer – Neville Stevenson
Editor – Andy McGraw
Executive Producer – Juliet Batter
Post Producer – Chris Girard
Asst Editor – Colin Reilly
Visual Effects:
The Mill
Producer – Dan Roberts
Creative Director – Robert Sethi
2D Lead – James Allen
2D Artists – Brad Scott, Jale Parsons
Matte Painter – Rasha Shalaby
Production Coordinator – Jacqueline Sand
Colorist - Tim Masick
Audio Mix:
Heard City
Executive Producer – Gloria Pitagorsky
Mixer – Eric Warzecha
Singing Serpent Music
Composer – Rafter Roberts
Executive Producer – Dennis Culp

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