Happily breaking the current mold of regular diaper ads, I've seen this ad melt the heart of a very picky copywriter who also happens to be a very proud dad.
Bullseye on the emotion, Libero. Right in the kisser. Tagline: Up& GO - for children who have started to walk.

Agency: Forsman och Bodenfors, Gothenburg. Music : Intro (Macabre Noise Holocaust) Autophagia
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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