Sony Music and Carlsberg-owned Xide launched an interactive nightclub experience based on the Lilla Sällskapet’s new single Night Animals. If you go here you can join in on the fun. This is just a l'il ol' promo spot for it.
By the way what is it with Scandinavian musicians and animals? Miike Snow is Swedish and had a huge hit with Animals. Ylvis is from Norway and I won't even link "What Does The Fox Say," because something bad might happen, like the ring. And now Lilla Sällskapet. Strange.
Agency: M&C Saatchi
Production partners: Sony Music och Google
Production company: B-Reel
Director: Magnus Härdner