The spot promotes the Broadway debut of LIVING ON LOVE at the Longacre Theatre. The creative team used photography shot for the key art to make an animated flip book type animation for the commercial. The aim is to give the audience a hint at the world and story of the play.
Client: “Living on Love” at the Longacre Theatre
Agency: AKA NYC. Ryan Cunningham, copywriter.
Production: AKA NYC. Jamaal+Bashan, directors; Adam Coffia, Executive Producer; Giancarlo Bauzulli, cinematographer; Roman Micevic, motion designer/editor
Sound: PLUSH. Michael Lesveque, sound designer/mixer.
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