42% of advertising professionals feel that an agency conducting qualitative and quantitative research for an award show video is a sign that people don't have enough to do at the agency.

50% of Advertising Professionals think strategy has taken over the creative department.

75% of Advertising Professionals prefer punchlines at the end of their award show videos.

Knowing that the average attention span of a North American is 7 seconds, and at most they're attention is held for 30 seconds, 65% of Advertising Professionals believe 1:30 for a video is at best, 30 seconds too long.

75% of Advertising Professionals don't like generalizations about people who work in advertising.

What do you think?

Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams

Commercials: 
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Comments (2)

  • AnonymousCowardwhodoesntwanttoburnanybridges's picture
    AnonymousCoward... (not verified)

    100% fail.

    Nov 07, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.