Mennen has come out with a new deodorant called INTEGRAL. It's made not just for armpits, but for the whole body. It's also hypoallergenic and alcohol free and gives you 48 hour protection.
To help demonstrate, they brought in Marvin Gofin & Chaka to bust some moves.
Client: Mennen
Advertising Agency : Les Gaulois
Creative Directors : Mickael Jeanne - Alexandre Drouillard
Art Director : Louis Ferrero
Copywriter: Santi Alcade
Director : Jean François Bourrel
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