Metservice.com - Real Time Weather report billboard - (2013) case study (New Zealand)

These days a simple image of a great billboard won't do, nope, one must make a case study about a billboard before one releases the billboard to the ad-loving crowd like us. This is why you saw this tweet:

back in march, showing the billboard and thumbs up to Y&R, but you had to wait until now to see the billboard in the advertising archive here. Makes sense, except it doesn't. It simply means this billboard is going to the awards. Woo! You'd think that award juries would rather see the photo of the billboard too though, I mean this isn't exactly a difficult concept to grasp. It's not like it had a music rebus seen through the open poster or ice-hockey action, you know?

Y&R

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.