Kids band together with the help of a porcupine to grab the last Milka chocolate bunny in this oh-so-charming spot with a nice message of cooperation and sharing to boot. Love the way it was shot as well as the casting. This spot launches a new campaign which rolls out in ten countries across central and eastern Europe. The campaign is set in the alpine hills around Lilaberg the fictional town at the heart of the brand’s global ‘Tenderness is inside’ brand platform. It's a nice way to show an Easter Egg hunt for what it really is-- a competition. No doubt, this is one of Milka's busiest seasons of the year, too. I love how this brand stays on magical side without being too over the top. It takes a delicate hand to just be charming and let a simple story tell itself.

CLIENT: Milka
Global Milka Equity Director Karine Chik
Marketing Director Chocolate, MEU Celine Berg
Milka Equity Manager, MEU Martha Miralles
Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors Mark Bernath, Eric Quennoy
Creative Directors Daniel Schaefer, Szymon Rose
Art Director Riccardo Rachello
Copywriter Mohamed Diaa
Head of Broadcast Production Joe Togneri
Broadcast Producer Javier Perroud
Head of Planning Martin Weigel
Planner Nusara Chinnaphasaen
Communications Planner Wes Young
Group Account Director Clare Pickens
Account Director Will Oakes
Account Manager Yulia Prokhorova
Account Executive Kristina Jorgensen
Art Producer Maud Klarenbeek
Head of Studio Lizzie Murray
Studio Artist Steele Bonus
Project Manager Katie Finn
Business Affairs Kacey Kelley
PRODUCTION COMPANY ACNE
Director Tompa & Rondo
Director of Photography Patrick Duroux
Producer Robert Feniger
Executive Producer Fredrik Skoglund
SERVICE PRODUCTION Orange Films
Producer Vivian Esterhuyse
Production Manager Machon du Toit
EDITING COMPANY Work Editorial
Editor Art Jones
AUDIO POST Wave Studios
Sound Designer/Mixer Aaron Reynolds
MUSIC
Composer / Title Philip Kay / Treasure Hunt
Music Company Woodwork Music
VFX MPC Amsterdam
VFX Supervisor 2D Dirk Riesenfeld
VFX Supervisor 3D Tim van Hussen
VFX Producer Kayleigh Dugdale
VFX Line Producer Sandra Eklund
Grade Jean-Clément @ MPC
PRINT PRODUCTION
PRODUCTION COMPANY Shotview
Photographer Marcus Gaab
Agent Kozva Rigaud
Producer Maika Gregori
Food Stylist Yvonne Trapp
Retoucher Loupe Digital Imaging
Stock imagery Dreamstime

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.