Grand Prix winner Cannes Lions Direct. This film ran on one channel while it«s "twin-film" Modus Happy ran paralell on another, while viewers 'zapped' between the two to see the story in two different moods.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.