The Koston shoe line, which is "inspired by pro-skateboarder Eric Koston" according to the release has this ad on air from march 22nd. Inspired by? What does that mean? Is that a PR way of saying "we thought he was cool so we licensed his name"? Never mind, in the ad we get to see what Eric Koston can do, as his legend grows to a tall tale as told by Tiger Woods, Olympic Gold Medalist Alyson Felix and The Cleveland Cavalier’s Kyrie Irving, among others. Eric escapes security, their tazers, a crazy dog, and even a hurricane - my only beef would be that the rain is mentioned long after it's actually first seen which makes me want to yell "CONTINUITY!"
Nike SB used Kirshenbaum Bond Senecal + Partners (kbs+) for their skateboarding ads.