Zimmerman pull a Saatchi LA and make a bait&switch, because I must say this concept feels hella familiar, like Thrillride familiar. They invite a bunch of Nissan fans to experience a ride in Nissan's most advanced Altima race car. Except it's not a race car, it's just a Nissan. A Nissan that goes fast enough and takes curves so smoothly the passengers actually believe it's a Nascar racecar. It even has a hashtag (good lord can we stop this crap?) #NissanROYL a.k.a Nissan Ride of your life. Okaaay. A little stale on the idea, but I suppose the execution is OK if you have enough time to spare to watch a really long edit get to the point.
Client: Nissan
Ad agency: Zimmerman
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