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Yes, you might get a touch of Big Ad vibes here, but trust me, this fits the evolving campaigns tone of voice to a T. Here, let me translate the lyrics for you, else it makes no sense. Or, I'll attempt to, because the words chosen in this song, and the delivery of them, are in the the rough-around the edges understated typical lingo of northern Sweden, and not easily transferred to another language.
Now, gosh darnit, we're gonna build something
something really good
where we can be ourselves
and get what we want
a beer, a really big beer
Holy crap, that's good. A beeeeer.
Ad agency: Digitas, Stockholm