Orbit - Clean it Up / feat. Goons - (2009) :90 (USA)

Chicago-based street artist Goons animates this story where even a rundown home is restored to shiny and new with the help of Orbit-lips kisses.

A new breed of artistically inspired marketing content is emerging, and Orbit gum is looking to a contemporary artist to breathe life into an experimental video campaign. Launching online this week, this video comes from Chicago-based graffiti artist Goons, well known for his handmade paper creations and graffiti art that catch residents by surprise all over the city. Stemming from a line of generally well-received “Dirty Mouth? Clean it up!” TV commercials for Orbit, Wrigley has embraced artistic simplicity and quaint design for its latest viral video experiment. The stop-motion, 90 second spot includes no CG or rendering – all footage was captured with still cameras by hand to emphasize the artist’s homemade art style. Unlike other graffiti artists, Goons does not tag public property, but rather posts temporary paper creations without notice around Chicago in a gentle style of guerilla artwork.

Art by: Goons, a street artist out of Chicago
Directed by: Ace Norton
Music: Keep It Clean by Camera Obscura
Sponsored by: Orbit
Agency: Evolution Bureau - http://www.evb.com