Women buying Pepsi's get to hear songs when they open the bottle.

This ad aired in the Second Quarter

Ad Agency: TBWA, Playa del Rey
Director: Baker Smith

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.