Gregorian monks chant, and suddenly the band from Northern Virginia - Sev - join in. The monks are in their monestary and so is the rocking band Sev jumping up and down. The clash between old and new is the idea, Pepsi blue adds berries to cola and makes it something else.
Pepsi picked out Sev's "Same Old Song" to represent their new berry/blue product. The ideas was to record a music video and a commercial using the same footage, and Pepsi Blue hoped it wouldwould be seen in both the commercial and music video. The result is an okay commercial, and a song that charted.
Client: Pepsi Blue
Music: Sev