Pepsi Max - Open Source / Create more - (2008) :60 (France)

I'm not really sure why this is called "Open source" - it reminds me more of that game we played as kids where you each write one line to a story and then try to make sense of it. Either way, I think this ad proves that even with Tarsem directing, you get shit ads if you do "user generated" ones. ;)

CLM BBDO, Paris
Creatives:
Leo Berne & David Bertram (Creative)
Betty Bertrand (Agency Producer)
Director: Tarsem
Production Company: @radical.media
DoP: Brendan Galvin
Visual FX: Glassworks, London.